On the third single from upcoming album Content, AzraelRapsGood provides the counterpoint to the eternal question once asked by Kool Keith: “Is the world made of plastic?” As he notes among his bars upon bars, “Plastic degrades but gold doesn’t fade”, so one should always live up to the gold standard. It’s a 24k message. Be timeless! The Dirty Sample supplies literal back up of this sentiment, delivering a throwback beat that combines boom bap drums and a low bass tone with the most soulful doowop. Ladies and gentlemen, the golden age…
For the visuals, ARGVidz finds inspiration in the title and theme, with AzraelRapsGood rapping good in front of gold landmarks in Vancouver interspersed with several shots of Azrael ascending a staircase as the weather goes from sun to rain. As with the song itself, the concept of the video is simple but embellished with style.
Written and Performed by AzraelRapsGood
Produced by The Dirty Sample
Video Directed by ARGVidz
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